Campaign
A promotion that has to be seen in the field
Brand promotion, government scheme outreach, SBCC, and on-ground programmes: activation, roadshows, rallies, and community engagement, in cities and in villages.
The work covers
- Brand and scheme awareness, urban and rural
- SBCC and public outreach
- Activation, roadshows, and community engagement
Related practice
Brand
A brand an institution can actually use
Strategic communication, positioning, and visibility, with a plan for rural, semi-urban, and urban markets, and a way to hear back from consumers.
The work covers
- Brand positioning, recall, and visibility
- Market penetration and expansion
- Consumer engagement and feedback
Related practice
Research
A study with a decision at the end
Market research, social research, and impact assessment, including baseline, midline, and end-line surveys, in qualitative and quantitative form.
The work covers
- Consumer behaviour and social research
- Baseline, midline, and end-line surveys
- Policy research and programme evaluation
Related practice
Capacity
A training series for the people in the field
Skill programmes, institutional workshops, training of trainers, and modules for field staff, enumerators, and stakeholders.
The work covers
- Professional and institutional training
- Training of Trainers
- Field staff and enumerator modules
Related practice
Monitoring
A framework a review can read
Programme monitoring, indicator frameworks, third-party assessments, and reporting that can include a dashboard.
The work covers
- Performance tracking and indicators
- Third-party and independent assessment
- Outcome, output, and impact measurement
Related practice
Audit
A quiet visit across outlets
Mystery shopping and compliance audits of service delivery, quality, and customer experience, with a gap analysis and corrective actions.
The work covers
- Mystery shopping and service-delivery audits
- Process compliance and satisfaction
- Gap analysis and corrective actions
Related practice